When you think of Grub, what comes to mind? Burgers and fries and chicken tenders and salads and shakes and beer and yes, even Brussels sprouts and tabouleh, right?

We thought that’s what you were thinking.

But there’s more to us than that. It’s not just chorizo queso, mac n’ cheese with bacon and ahi tuna bowls round the clock here. (Actually, it is a lot of that, but we digress…)

This October, when you think of Grub, think pink.

We’re very honored to announce that we’re teaming up with the Susan G. Komen Foundation for Breast Cancer Awareness Month. All month long, your favorite burger bar (that’s us) will be serving a very special Pink Velvet Shake. And it’s very special because we’ll be donating $1 from the proceeds of every Pink Velvet Shake sale to Dine Out for the Cure®, benefitting the Susan G. Komen Foundation.

Why This Matters

According to the National Institute of Environmental Health Sciences, one in eight women are affected by breast cancer every year in the United States. That’s why we’re taking our initiative nationwide in support of the SGK cause, which provides grants and funding toward breast cancer research.

Our founder, Jimmy Loup, wants diners to know just how much this cause matters to the Grub family. “We’re a part of the neighborhood, and that means we’re here to help,” he says. “We always enjoy supporting local organizations through initiatives like our buns benefiting for community causes, auction donation items and our Grub Gives Back Program.”

How You Can Help

It’s pretty simple. You love our delicious shakes, right? Then pick up one of our Pink Velvet Shakes today — or two, or three, or four for the whole gang — and that’s $1, or $2, or $3 or even $4 you’ll be donating to the Susan G. Komen Foundation. Now that’s one tasty way to pitch in.

So, instead of thinking of us as Jive Turkey Salads and cheese fries and Black Bean & Charred Corn Medleys (rather specific, but okay), think of us as one groovy place where you can help support those leading the fight against breast cancer. With hope and dedication, together we can beat this disease for good.

Stop in today at your nearest Grub Burger Bar to try our new Pink Velvet Shake, but only for a limited time.